I study consumer behavior and hedonic/experiential consumption. I'm especially interested in time effects (e.g., how consumers' enjoyment of a product changes across usage) and how this connects to core marketing functions in a firm.

 

For example, in one line of work I study the psychology of repeat purchasing, which bears on customer relationship management (e.g., how firms can increase customer retention).

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In another line of work I study consumers' hedonic trajectories, which bear on customer experience management (e.g., how firms can reduce boredom and design more enjoyable customer journeys).

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