top of page
I study consumer behavior and hedonic/experiential consumption. I'm especially interested in time effects (e.g., how consumers' enjoyment of a product changes across usage) and how this connects to core marketing functions in a firm.
For example, in one line of work I study the psychology of repeat purchasing, which bears on customer relationship management (e.g., how firms can increase customer retention).
In another line of work I study consumers' hedonic trajectories, which bear on customer experience management (e.g., how firms can reduce boredom and design more enjoyable customer journeys).
For more information, please visit the links above.
bottom of page