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Consumer Change Lab at Chicago Booth

(Lab Director: Ed O'Brien)

Current PhD students:

Stephanie Hong

2nd year, Booth

(CB Marketing market track)

Email  |  Web


Tong Su

2nd year, Booth

Behavioral Science
(CB Marketing market track)

Email  |  Web


Jiabi Wang

2nd year, Booth

Behavioral Science
(CB Marketing market track)

Email  |  Web


Samantha Zaw

1st year, Booth

Behavioral Science
(job market track TBD)

Email  |  Web

Lab alumni, Marketing placements (academic):

Kate Christensen (former PhD student) — Marketing Faculty at Indiana University (Kelley) [Web]

Samantha Kassirer (former Master's student) — Marketing Postdoc at UToronto (Rotman) [Web]

Alex Kristal (former lab manager) — Marketing PhD Student at London Business School

Xilin Li (former PhD student & dissertation committee) — Marketing Faculty at CEIBS [Web]

Lauren Lutzke (former research assistant) — Marketing Postdoc at UPenn (Kleinman Center) [Web]

Annabelle Roberts (former PhD student) — Marketing Faculty at UT Austin (McCombs) [Web]

Janina Steinmetz (former PhD student) — Marketing Faculty at City University London (Bayes) [Web]

Yuji Winet (former PhD student & dissertation chair) — Marketing Faculty at Duke (Fuqua) [Web]

Lab alumni, Marketing placements (industry):

Mick Adkins (former research assistant) — Product Director at Primordial Labs

Shinhae Bang (former research assistant) — User Experience Researcher at Zoom

Allison Endres (former research assistant) — Service Operations Specialist at KEEN Footwear

Sarah Lee (former research assistant) — Marketing Manager at Barti Eyewear

Radhika Menon (former research assistant) — Associate Director, Digital at Horizon Media

Miguel Ortega (former research assistant) — Technology Consultant at Accenture

Craig Sanders (former research assistant) — Research Engineer (Human Perception) at Meta

Jaewon Yoon (former research assistant & honors thesis advisor) — Senior Data Scientist at Meta

Want to get involved? Please email me to inquire about lab openings.

Past lab photos are here.

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